The World's Most Valuable Domain Name Easily recognized and remembered in all 194 countries. Effective global branding and distribution. The ultimate corporate global address.
Most recently sold high level domain name = business.com - $345mn USD - July 2007 as reported in the Wall Street Journal
All proceeds from the lease or sale of the MRX.com domain name are donated by Neil Gerardo to the MRX Medical Foundation
By a unanimous decision, the World Intellectual Property Rights Organization (WIPO) ruled in favor of Neil Gerardo, upholding his international legal rights as the sole owner of MRX.com; defeating all international legal claims filed by Medicis Corporation. (Reference WIPO Case # D2002-0462)
The domain name is personally owned by Neil Gerardo. Mr. Gerardo registered MRX.com in September 1995 and remains actively registered to Mr. Gerardo thru October 2020. The domain name has been primarily used as an informational and promotional source for technology conceived and developed by Mr. Gerardo prior to May 22, 1991. The domain name MRX is an acronym for Magnetic Resonance, Soft Spectrum Coupled X-Ray Laser, derived from a primitive version of Mr. Gerardo's Genesistic Reasoning computer program, a combination of genetic programming and artificial intelligence algorithms modeling human cognitive functions, MRX is a molecular specific coupled laser for remotely detecting, targeting and destroying specific molecules with no collateral damage. (Cleaving molecules into their harmless constituent elements while dictating and controlling the pathway of break up) Mr. Gerardo formed MRX Technologies, Inc., to promote the radiological applications of the technology. The Corporation was dissolved in 1998 and the domain name was reassigned to Mr. Gerardo. WIPO, the World Intellectual Property Organization, responsible for domain name disputes, upheld Mr. Gerardo's rights and legitimate interests in MRX.com in Case # D2002-0462 with the unanimous decision of all three Arbitrators.