One Year Global Use License for the MRX.com domain name. 2013 = $21,000,000.00 USD 2014 = $25,000,000.00 USD
The confluence of smart phones, smart TV's, social media, voice recognition and cloud computing is redefining global markets and business models; driving e-commerce to stratospheric profits.
Medicis Pharmaceutical Corporation vs Neil Gerardo, MRX.com and MRX Technologies By a unanimous decision, the World Intellectual Property Rights Organization (WIPO) ruled in favor of Neil Gerardo, upholding his international legal rights as the sole owner of MRX.com; defeating all international legal claims filed by Medicis Pharmaceutical Corporation.World Intellectual Property Rights Organization WIPO Case # D2002-0462.
One Year Global Use License for the MRX.com domain name, reference:
The domain name is personally owned by Neil Gerardo. Mr. Gerardo registered MRX.com in September 1995 and remains actively registered to Mr. Gerardo thru 2020. The domain name has been primarily used as an informational and promotional source for technology conceived and developed by Mr. Gerardo prior to May 22, 1991. The domain name MRX is an acronym for Magnetic Resonance, Soft Spectrum Coupled X-Ray Laser, derived from a primitive version of Mr. Gerardo's Genesistic Reasoning computer program, a combination of genetic programming and artificial intelligence algorithms modeling human cognitive functions, MRX is a molecular specific coupled laser for remotely detecting, targeting and destroying specific molecules with no collateral damage. (Cleaving molecules into their harmless constituent elements while dictating and controlling the pathway of break up) Mr. Gerardo formed MRX Technologies, Inc., to promote the radiological applications of the technology. The Corporation was dissolved in 1998 and the domain name was reassigned to Mr. Gerardo. WIPO, the World Intellectual Property Organization, responsible for domain name disputes, upheld Mr. Gerardo's rights and legitimate interests in MRX.com in Case # D2002-0462 with the unanimous decision of all three Arbitrators.
Valuation: The 9th Circuit Court of Appeals in San Francisco determined domain names to be Real Property in addition to Intellectual Property. Domain names are now listed on a Corporation's balance sheet as an accruing asset. Domain names have emerged as the Real Estate of the Internet.
Market Value: There is an increasing global demand for High Level, easily remembered domain names; however, their supply is virtually non-existent. MRX.com increases the degree of success as it confers an easily remembered branding, increasing immediate and sustainable cash flows through accelerated market acceptance. MRX.com is worth precisely what it is capable of delivering throughout global markets.
Intrinsic Value: A globally recognized brand is a Corporations most valuable asset. The Internet has become the preferred and primary means of commerce, the exponential global proliferation of broadband Internet connections into virtually all existing and emerging markets via a rapidly increasing number of Internet enabled consumer products, natural user interfaces and expanded high-def drives the intrinsic value of MRX.com.
Income Producing High Growth Investment: Public Corporations issue stock to raise money for the sole purpose of acquiring domain names as an income producing investment. With the advent of Google's Adwords and Adsense advertising programs as well as Yahoo's SmartAds and Microsofts adCenter , domain owners are now selling their exit traffic to sponsored advertisers producing additional revenue streams.
Online Advertising: Essential in building a successful global brand. Global online ad spending in 2012 = $101.5 Billion USD. Global e-commerce sales in 2012 = $$1.25 Trillion USD.
Use and Warranty Domain names can be used for a myriad of reasons. The globally recognized generic term MRX also enjoys wide use in the business world to represent many diverse subjects, businesses and activities, therefore, Mr. Gerardo does not warrant any use of the domain name for purposes other than generically describing the aforementioned, Magnetic Resonance, Soft Spectrum Coupled X-Ray Laser.
Acquisition Principals are invited to present structured offers. As high level domain name valuations have out performed the most ambitious global investments, Mr. Gerardo prefers to offer the mrx.com domain name as a one year global use license.
MRX.com domain name valuation business.com with an annual revenue of $15mn USD and a P/E ratio of 23 sold for $345m USD in July 2007 as reported by the Wall Street Journal.
MRX.com domain name valuation established at 0.5% of MRX Technologies annual turnover ($45mn USD directly attributed to the domain name) and a P/E ratio of 23 reflects a valuation of $1,035,000,000.00
Global corporations have increasingly insisted upon legally binding nondisclosure agreements covering domain name acquisitions and thus remain unreported. Sales often include cash, stock and options, increasing the ultimate selling price. Confirmations are most often discovered buried within financial reports.
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